Online Privacy News and Views
One of the big issues faced by the online advertising industry at the moment is the fragmentation of audiences onto different access devices. Their preferred solution to this problem is cross-device tracking, but this raises new privacy issues, which are drawing increased attention from regulators. In this article we look at the issues, and what it may mean for the future of marketing.
Facebook Like and sharing buttons have become pretty much ubiquitous on websites over the past few years. However, recent changes in policy at Facebook now has many websites concerned, and thinking about calling time on this strategy, according to a recent article in the Wall Street Journal.
We have been busy crunching more cookie data over on Cookiepedia and the result is a new infographic, designed to give some insight into the world of tracking and cookie-based profiling.