Online Privacy News and Views
Google has this week been told by Italy’s data protection regulator that it must get explicit consent from users to track them, particularly for behavioural advertising purposes.
A new consumer survey in the US has found that 85% of consumers are opposed to ubiquitous tracking by online advertising companies.
Sixty-two percent of British consumers say they would rather have better online privacy, than personalised services and recommendations. Is it time to start getting permission to personalise web services?