Online Privacy News and Views
GDPR and now the proposed E-Privacy Regulation mean a stricter regime for cookie compliance, web governance and use of online tracking technologies. Join privacy experts from Hogan Lovells, OneTrust & Blackrock to learn more about the future of EU Cookie Compliance and how it impacts your organisation in our Webinar on 19th January.
A draft of the proposed legislation to replace the outdated EU ePrivacy Directive was leaked on the Politico.eu (PDF) website this week. The proposal is for a much stricter regime, requiring prior consent for cookies and any kind of online tracking techniques. Fines for failure to comply may reach as high as 4% of a company’s global revenues.
One of the big issues faced by the online advertising industry at the moment is the fragmentation of audiences onto different access devices. Their preferred solution to this problem is cross-device tracking, but this raises new privacy issues, which are drawing increased attention from regulators. In this article we look at the issues, and what it may mean for the future of marketing.
The EU ePrivacy Directive, which gave rise to the current cookie laws in the UK and rest of Europe, is scheduled to be reviewed by the European Commission in 2015. This was revealed last week after the new Commission President elect, Jean-Claude Juncker published the Mission Letters written to his Commissioners.
I delivered a presentation entitled 'Rising to the Privacy Challenge' at the DMA UK Data Protection half-day conference last Friday (videos hopefully available soon). During my research, I uncovered a whole series of surveys clearly indicating that consumers are more concerned than ever about their online privacy.
We are delighted to announce that we will be sponsoring a seminar being held by the ICC UK to mark the launch of the second edition of their guide to cookies.
We have already seen over the last few months how difficult it can be to relate the word of law to the practical reality of life online.