Online Privacy News and Views
Google has started writing to customers of its Adsense, Doubleclick and other products to warn them that they must comply with the EU cookie law by 30 Sept, as part of a change in policy. To help with the process the company has developed a website cookiechoices.org. This provides guidance on compliance and includes links back to our site as a recognised provider of compliance software.
A landmark decision by the UK Court of Appeal last week has opened the way for consumers to claim damages from Google over the setting of tracking cookies against users wishes. It could also clarify the question I posed just recently about the status of cookie profiles as personal data, which will have wide ranging consequences for the whole digital industry.
Google has this week been told by Italy’s data protection regulator that it must get explicit consent from users to track them, particularly for behavioural advertising purposes.
In a decision that may have wide reaching consequences the European Court of Justice has ruled that search engines should be held responsible for the protection of personal data in search results, even if the data concerned is legally available elsewhere.
The world's largest web company has started moving towards complying with the cookie law, nearly two years after it came into effect in the UK and other EU countries.
Google's new wearable tech gadget has not yet been released, but it is already causing a wave of concern over its pervasive surveillance capabilities. Yet, in developing a new piece of consumer technology with a highly privacy intrusive feature set, might Google actually succeed in bringing the privacy debate into the consumer mainstream?
We are pleased to announce that we have this week published a new release of Optanon that enables Google Tag Manager users to set up their tags to respond to visitor preferences expressed via Optanon.
The latest automatic update for Google Chrome (version 23) was rolled out today, including their implementation of a Do Not Track Setting.
You may have noticed recently that Google have been very actively promoting the benefits of web personalisation via cookies. On November 21 they had three full pages in the Evening Standard, and similar ads have appeared in the Financial Times and I assume elsewhere as well. They have even got the Citizens Advice Bureau to endorse their efforts.
Much was made of the ICO's 90% drop in visitor stats after they implemented their cookie consent solution on May 25th. We implemented our own beta tool on July 4th, and are now ready to reveal our initial insights into the impact it has had on our own site statistics.