Online Privacy News and Views

Data Broker Calls For New Ethics

By: Richard Beaumont | Wednesday, April 9, 2014 | Tagged: Privacy, Acxiom, Data Brokers, Privacy Impact Assessments, Do Not Track | Leave Comment

Scott Howe is CEO of Acxiom, one of the largest data technology businesses in the world, and often given the label ‘the largest company you’ve never heard of’. In a potentially ground breaking article in Ad Age just this week, Scott appears to have held his hands up on behalf of an industry and made the statement ‘we must do better’.

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