Online Privacy News and Views
Much was made of the ICO's 90% drop in visitor stats after they implemented their cookie consent solution on May 25th. We implemented our own beta tool on July 4th, and are now ready to reveal our initial insights into the impact it has had on our own site statistics.
One part of the web economy that will potemtially be hit harder than most by the Cookie Crunch is web analytics. Web analytics tools, of which Google Analytics is the most common, are used by almost every website to provide insight into the behaviour of visitors to the site.