Online Privacy News and Views

Analytics and User Friendly Opt-Outs

By: Richard Beaumont | Thursday, June 28, 2012 | Tagged: Analytics | 1 Comment

The EU privacy group is clearly aware that the use of cookies for analytics is one of the most important aspects of many websites - as it is the prime means by which businesses measure a return on their online investment, as well as look to improve their services.

Google Analytics and our Cookie Consent Tool

By: Richard Beaumont | Wednesday, July 13, 2011 | Tagged: Google Analytics | 1 Comment

Much was made of the ICO's 90% drop in visitor stats after they implemented their cookie consent solution on May 25th. We implemented our own beta tool on July 4th, and are now ready to reveal our initial insights into the impact it has had on our own site statistics.

The Analytics Crunch

By: Richard Beaumont | Tuesday, May 24, 2011 | Tagged: Analytics Crunch | Leave Comment

One part of the web economy that will potemtially be hit harder than most by the Cookie Crunch is web analytics. Web analytics tools, of which Google Analytics is the most common, are used by almost every website to provide insight into the behaviour of visitors to the site.

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