Online Privacy News and Views

Cross Device Tracking Getting Regulator Attention

By: Richard Beaumont | Monday, May 18, 2015 | Tagged: Cross Device Tracking, Online Marketing, Online Privacy, Tracking | Leave Comment

One of the big issues faced by the online advertising industry at the moment is the fragmentation of audiences onto different access devices. Their preferred solution to this problem is cross-device tracking, but this raises new privacy issues, which are drawing increased attention from regulators. In this article we look at the issues, and what it may mean for the future of marketing.

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