Online Privacy News and Views
A draft of the proposed legislation to replace the outdated EU ePrivacy Directive was leaked on the Politico.eu (PDF) website this week. The proposal is for a much stricter regime, requiring prior consent for cookies and any kind of online tracking techniques. Fines for failure to comply may reach as high as 4% of a company’s global revenues.
I delivered a presentation entitled ‘Rising to the Privacy Challenge’ at the DMA UK Data Protection half-day conference last Friday (videos hopefully available soon). During my research, I uncovered a whole series of surveys clearly indicating that consumers are more concerned than ever about their online privacy.