Online Privacy News and Views
Are you one of those people that ticked the cookie law box ages ago and not thought about it since? Well the game has changed and now is the time to re-visit your position. The ePrivacy Directive which gave us the cookie law is currently undergoing a revision, but the real issue now is the EU GDPR.
As almost everybody with an interest in privacy will know by now, the European Court of Justice has recently declared the EU-US Safe Harbour mechanism invalid. Right now there is a huge uncertainty about what it means for business, and there is a lot of coverage both in the privacy world and mainstream media about the issue. However, nobody has given much thought to the impact on cookie compliance – until now.
A new UK consumer attitudes survey from Truste shows clearly the importance of cookie law compliance, debunking the myth that nobody cares and that everybody would prefer to see the cookie law killed off.
If you want your business to be transparent about your use of cookie technology, and ensure that what you say you are doing is actually what you are doing, it is really important to pay attention to the detail of what is going on in your website.