Cookie Compliance - What Does it Mean?
Cookies are used by almost all websites, for a variety of purposes:
- To measure and improve site quality through analysis of visitor behaviour (known as 'analytics')
- To personalise pages and remember visitor preferences.
- To manage shopping carts in online stores
- To track people across websites and deliver targeted advertising
The Elements of Cookie Compliance
In order to be fully compliant with the new law, a website has to fulfill three requirements:
- It must present visitors with information about the cookies the site uses, and their purpose.
- It must obtain consent to use those cookies. In most cases consent can be implied, but sometimes it must be explicit.
Consent would normally only need to be given once. So returning visitors do not necessarily need to repeat the process.
Although most cookies are covered by the new law, there are some important exceptions to the requirement for cookie consent to be aware of.
Any cookies that are 'strictly necessary' for providing services being requested by the visitor, do not require consent.
This will include some things like cookies that enable shopping baskets to function properly, or for people to login to private areas of a site. Many types of temporary, or session cookies are also included in this definition.
However, even with these types of cookies, it is good practice to tell your visitors about them as part of your cookie law compliance strategy.
Get Cookie Law Compliant with Optanon
Through the MyOptanon management interface you can customise and change your messaging as at any time, as well as manage how your website responds to visitor privacy preferences.
Optanon is the easiest way to make your website compliant today, and with our commitment to continued development as the law and consumer expectations evolve, keep it that way in the future.