Online Privacy News and Views
One of the big issues faced by the online advertising industry at the moment is the fragmentation of audiences onto different access devices. Their preferred solution to this problem is cross-device tracking, but this raises new privacy issues, which are drawing increased attention from regulators. In this article we look at the issues, and what it may mean for the future of marketing.
We have already seen over the last few months how difficult it can be to relate the word of law to the practical reality of life online.