Online Privacy News and Views
One of the ad industry's main arguments against tougher privacy regulation has often been the claim that they are not really targeting people but the devices they use.
Yesterday at the ICC ePrivacy Seminar a representative of the Office of the Irish Data Protection Commissioner announced that they were planning to contact the owners of 50 of Ireland's top websites as the start of a process to enforce compliance with Ireland's implementation of the cookie law.
The UK Office of Fair Trading has announced a call for information about practices surrounding personalised pricing in ecommerce websites.
The Article 29 Working Party (WP29) - an EU advisory body made up of the different national data protection regulators, has published an important new opinion this week on the definition of personal data - which could just reaslise the worst fears of the online advertising world.
Publishers, Advertisers, Designers and Developers have all got their own reasons for not liking the law. And in the last few days the 'we hate the cookie law' and 'get rid of the cookie law' have had quite a lot of success in getting their message across.
I have recently written about including support for Do Not Track (DNT for short) in the Optanon privacy compliance service, but as it is likely to become an ever more important issue in the general online privacy debate, I thought it would be worth looking at what DNT is and what its widespread consumer adoption might mean for the industry in more detail.
Quite a lot of websites have opted for an 'easy' solution to complying with the cookie law that relies on pointing people to sites that tell them how to use their browsers to prevent 'their' cookies from being set.
As many people are aware, the implementation of the EU directive into local laws in each EU member state has resulted in some fundamental differences from country to country.
There has been a growing number of people in the weeks since the cookie law 'deadline' passed on May 26th coming out to declare both the failure of the ICO to enforce it, and its resultant death-by-apathy.
A new survey conducted just after the UK began enforcing the cookie law has found that most consumers are more likely to do business with organisations that are transparent about their online data collection, and give people the opportunity to opt-out.