Online Privacy News and Views
Facebook has announced the launch of a new online advertising platform that looks set to take consumer tracking to a whole new level, and is likely to open up a new front in the battle for online privacy. It may also be in breach of EU marketing and privacy rules.
Facebook Like and sharing buttons have become pretty much ubiquitous on websites over the past few years. However, recent changes in policy at Facebook now has many websites concerned, and thinking about calling time on this strategy, according to a recent article in the Wall Street Journal.
The EU ePrivacy Directive, which gave rise to the current cookie laws in the UK and rest of Europe, is scheduled to be reviewed by the European Commission in 2015. This was revealed last week after the new Commission President elect, Jean-Claude Juncker published the Mission Letters written to his Commissioners.
Google has this week been told by Italy’s data protection regulator that it must get explicit consent from users to track them, particularly for behavioural advertising purposes.
Efforts to create a standard for Do Not Track (DNT) browser requests have been going on for many years now, but just as the technical issues look like coming to an end, the real questions about its effectiveness for privacy are as unresolved as ever. Now, the Article 29 Working Party seem to be saying that form their point of view, it has been a massive waste of time.
YD is an online advertising network headquartered in the Netherlands, but also serving customers in Germany, France and Spain. The CBP, the Dutch Data Protection Authority has ruled that they are in violation of the cookie law in the Netherlands by using cookies for behavioural advertising, without users consent.
A new consumer survey in the US has found that 85% of consumers are opposed to ubiquitous tracking by online advertising companies.
France’s DPA, the CNIL, has been given new powers of investigation which allow them to carry out online inspections for compliance with data protection laws.
Trust your visitors, and they will trust you back. This is our conclusion following analysis of visitor engagement with the Optanon cookie settings button and opt-out controls.
Today is Safer Internet Day – where many worthy organisations come together to promote online safety – especially for the young and vulnerable. But the organisers have failed to deliver on online privacy.