CookieLaw Blog May 13, 2016

The GDPR, Cookie Consent and Customer-Centric Privacy

The EU General Data Protection Regulation (GDPR) has now been officially published, and will be enforced across the EU from 25 May 2018. The new law heralds a big change for online services in particular, and explicitly brings the use of cookies and similar technologies under its remit.

In recognition of the changes, the European Commission has launched a public consultation as part of a process for a revision of the ePrivacy Directive from which the EU cookie laws are derived.  The aim of this revision is to make sure these two instruments are harmonized for maximum consistency in the areas where they overlap.

So in this article, I will attempt to provide an overview of what the GDPR may mean for cookie consent as we have come to know it, and the opportunities this presents for forward-thinking businesses to embrace a customer-first online experience with respect to privacy.

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