Online Privacy News and Views
Earlier this week I was presenting an overview of the current state of play with the attempts to agree a Do Not Track standard. It was part of a panel discussion at the ICC International ePrivacy seminar, looking at developments with different privacy regulation efforts impacting European businesses at the moment.
The latest automatic update for Google Chrome (version 23) was rolled out today, including their implementation of a Do Not Track Setting.
The Article 29 Working Party (WP29) – an EU advisory body made up of the different national data protection regulators, has published an important new opinion this week on the definition of personal data – which could just reaslise the worst fears of the online advertising world.
In the last few weeks, the tensions around the agreement of a Do Not Track (DNT) standard have heightened considerably, and there appears to be a real risk of the whole initiative becoming meaningless.
A few weeks ago, I mentioned that Microsoft will be releasing Internet Explorer 10 with Do Not Track (DNT) switched on in the express installation option. I noted at the time that this one action would suddenly make DNT much more important.
I have recently written about including support for Do Not Track (DNT for short) in the Optanon privacy compliance service, but as it is likely to become an ever more important issue in the general online privacy debate, I thought it would be worth looking at what DNT is and what its widespread consumer adoption might mean for the industry in more detail.
We have made some important updates to the Optanon privacy compliance service in the last few days.
Do Not Track (DNT) is a browser based mechanism designed to enable a web user to communicate their privacy wishes to a website, with the idea that the website will then be able to respond in a way that respects that wish.