Optanon and Cookiepedia Updated

By: Richard Beaumont | Wednesday, August 14, 2013 | Tagged: Cookiepedia, Optanon | Leave Comment

It has been a busy few weeks for our development team, and we are delighted to announce that the hard work has paid off, with not one but two major software releases completed in the last few days.

Cookiepedia Introduces Editorial Content

We have for the first time this week introduced editorial content about cookies and 3rd party hosts into our Cookiepedia search results.

This content is based on the research we regularly carry out into determining the purposes of common cookies, both as part of our work in providing Cookie Audits for website owners, as well as our commitment to creating greater transparency for consumers.

Now, if you search for a common cookie by name, or look for the host domain of well-known tracking companies, if we have any information about them, you will find it at the top of the search results.  We also use this information to classify as many cookies as we can, using the ICC cookie categories.

However, the work we have done so far on this is just the beginning.  As much time as we spend on this, we will never be able to research all of the 11.5 million cookies we have already captured data on.  So as a next phase we are working on opening up Cookiepedia to allow external Contributors to also post information they may have.

We haven't worked out the full details of this yet, however we are keen to make sure that any Contributors get recognition for any submissions they make (unless of course they choose to be anonymous).  If you would like to get involved, please get in touch and we will make sure to keep you up to date with our progress.

Optanon Version Three

We have also released in the last few days a new version of the Optanon ePrivacy software that enables website owners to inform visitors about the use of cookies, whether that is for cookie law compliance purposes or simply for greater transparency and respect for consumer privacy and tracking concerns.

The biggest change in this release is improved handling of multi-lingual domains, particularly making it easier for website owners to categorise cookies consistently across different language areas of a site, whilst still retaining the ability to have different levels of user control over cookies where different country rules may apply within a single domain.

However, the new functionality also means that customers can now also easily start A/B split testing their Optanon set up - including messaging, grouping and user control over cookies, as well as UI design. 

With this kind of capability at their fingertips, Optanon clients can use behaviour based evidence to find the set up that best meets the needs of their business, visitors and the regulators.

Tag Cloud