Google Goes Cookie Law CompliantBy: Richard Beaumont | Friday, April 19, 2013 | Tagged: Cookie Law, Google | Leave Comment
The world's largest web company has started moving towards complying with the cookie law, nearly two years after it came into effect in the UK and other EU countries.
Sometime around the 8th of April, reports started coming in of notices appearing in search results on its European domains. However there was clearly some kind of timed roll out - it took 10 days before I started to see the notice appearing in my browsers.
There is a simple notice that appears at the bottom of the search home page, then between the sponsored and organic links in a search results page. You can see an example below.
Given the simplicity of this approach, it is something of a wonder why Google didn't do this earlier. After all if they weren't bothered about it before, why now?
Whatever the reason, the move should be welcomed. With Google having taken action, other businesses will have fewer reasons not to now get their own house in order. A few months ago, one populist campaign declared the cookie law dead, yet that opinion now seems very short sighted.
The frenzy, hype and panic may be over, but the law is not going away. If anything privacy concerns are getting higher on the technology agenda than ever before. Many businesses continue to want to take sensible steps to address the requirements of the law. This is not just for compliance, but increasingly it is being seen as an issue of gaining and retaining trust from visitors - a high value commodity, especially in today's environment.
As for Google, well they still probably have a long way to go to re-assure regulators, but they are making a step in the right direction now, and for that they should be applauded.