Transparency and Choice Key to Online Trust

By: Richard Beaumont | Friday, July 13, 2012 | Tagged: Cookie Law | Leave Comment

A new survey conducted just after the UK began enforcing the cookie law has found that most consumers are more likely to do business with organisations that are transparent about their online data collection, and give people the opportunity to opt-out.

The survey, conducted by Truste and also reported on Computerworld, makes a very clear case for compliance with the cookie law.  The figures speak for themselves:

This data presents the clearest business case yet that websites need to take online privacy seriously.  It is much more than simple regulatory compliance, or avoiding the risk of fines – it is about gaining trust, by giving people clear choices, and respecting those choices.

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