Online Privacy News and Views
Scott Howe is CEO of Acxiom, one of the largest data technology businesses in the world, and often given the label ‘the largest company you’ve never heard of’. In a potentially ground breaking article in Ad Age just this week, Scott appears to have held his hands up on behalf of an industry and made the statement ‘we must do better’.
The Guardian has reported this week on findings by the GlobalWebIndex (GWI), which they claim show that privacy concerns amongst consumers have led to dramatic increase in the use of privacy enhancing tools. According to the report, GWI is suggesting that over half of the world’s internet users, 56% feel that personal privacy is being eroded – and they are doing something about it.
Online privacy has never been a bigger issue than it became in 2013, and all the signs are that it is only going to get bigger in 2014. Yet ‘privacy’ is not really the heart if the issue. It is really a means to an end…
I had the privilege recently to be sent an advance review copy of a new book – The Age of Context: Mobile, Sensors, Data and the Future of Privacy by Robert Scoble and Shel Israel It is a fascinating insight into where are headed with our increasing connectedness, and the issues this throws up for privacy, and I would certainly urge anyone interested in this field to read it – especially those legislators in the EU.
I have been reading, and re-reading a very interesting paper recently (Nov. 2012) published by Microsoft – Notice and Consent in a World of Big Data