Optanon Now Integrated with Google Tag Manager

We are pleased to announce that we have this week published a new release of Optanon that enables Google Tag Manager users to set up their tags to respond to visitor preferences expressed via Optanon.

Google Tag Manager is a free Google product that enables web masters to centrally control the use of third party tags or scripts on their site.  It comes with the ability to determine the conditions under which specific scripts are inserted, or not.

It is these sorts of scripts that are often responsible for the setting of many common types of cookies, including analytics and ad-serving cookies.

The latest release of Optanon now makes data available to Google Tag Manager to tell it what categories of cookies a visitor has given their consent to.  By adding a few simple rules to Google Tag Manager, Optanon customers can now ensure that cookie setting scripts are only put into their pages, when consent has been given.

Google Tag Manager users looking for a solution to enable consent -based setting of cookie-tags will find the new release of Optanon easier to work with than ever.

Similarly, many Optanon customers can now consider adopting Google Tag Manager, in the knowledge that their investment in setting up Optanon will not be lost, and in many cases it will make it easier to make changes to their use to script tags going forward.

If you would like to find out more, please get in touch.