Thursday, February 14, 2013
We are pleased to announce that we have this week published a
new release of Optanon that enables Google Tag Manager users to set up
their tags to respond to visitor preferences expressed via
Google Tag Manager is a free Google product that enables web
masters to centrally control the use of third party tags or scripts
on their site. It comes with the ability to determine the
conditions under which specific scripts are inserted, or not.
It is these sorts of scripts that are often responsible for the
setting of many common types of cookies, including analytics and
The latest release of Optanon now makes data available to Google
Tag Manager to tell it what categories of cookies a visitor has
given their consent to. By adding a few simple rules to
Google Tag Manager, Optanon customers can now ensure that cookie
setting scripts are only put into their pages, when consent has
Google Tag Manager users looking for a solution to enable
consent -based setting of cookie-tags will find the new release of
Optanon easier to work with than ever.
Similarly, many Optanon customers can now consider adopting
Google Tag Manager, in the knowledge that their investment in
setting up Optanon will not be lost, and in many cases it will make
it easier to make changes to their use to script tags going
If you would like to find out more, please get in touch.