Since the latest guidance on complying with the cookie law in
the UK was published by the ICO in December there has been a lot of
talk about 'implied consent'.
We touched on this issue in a blog post at
the time, but since then there have been quite a few people
latching on to and promoting this idea in the belief that it
enables less change to be made to a site and a less intrusive user
experience.
However we believe that in practice the opposite is true,
certainly when considering the user experience.